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Your Loan Summary
Borrowing:
$300
*APR:
728.9%*
Interest:
$7.72
Repayment by:
23.1.2014
In your account by: 08:11pm
Total to repay:
$107.72
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*Warning: This comparison rate is true only for the example given and may not include all fees and charges. Different terms, fees or other loan amounts might result in a different rate.
Viva Payday Loans > Direct Lenders

Direct Lenders

Direct Lenders are financial institutions that specialize in disbursing loans (less than or equal to $5,000) for 16 days – 2 years.

Since 2012-13, it has been made mandatory for all Direct Lenders to get their businesses registered with the Australian Securities and Investments Commission (ASIC) so that they can be brought under the jurisdiction of a variety of credit laws that the ASIC oversees. This move has made every direct lender in Australia accountable to the ASIC, and in turn, all cash loans safer for general public.

Lending businesses work in a way that is no different than how all other financial institutions, say banks, work. They need capital to establish the business, governmental registrations and approvals to run the business and resources to stay in profit. Direct Lenders often operate through a variety of media – from conventional brick and mortar establishments to modern internet based operations.

The very essence of lending business is the ease with which they can approve loans to applicants. To be able to maintain this ease of operations, Direct Lenders regularly need to take financial risks (‘high risk lending’), a fact that reflects in the interest rates charged by Direct Lenders.

A popular perception, albeit a thoroughly wrong one, that common public has of Direct Lenders is that of ‘high interest opportunists’. The reality of lending couldn’t be farther than that.

Cash loans, no doubt, are charged much higher interest rates than bank loans. But the fact that the ‘time value of money’ (opportunity cost) is associated with these loans is often overlooked.

Another very common misconception about Direct Lenders is that the business of lending lies in that dubious grey area as far as legality of it concerned. The fact, however, is that lending is a completely legalized industry that operates in full compliance with every applicable law and norm.

Top 3 Direct Lenders in Australia

To give our readers an idea about who the leading Direct Lenders in Australia are, here’s quick rundown of top 3 Direct Lenders in Australia:

  • Nimble Short Term Loans (popularly known as ‘Nimble’) is probably the best known direct lender in Australia. Established in 2005, the company has really grown in stature and popularity by offering highly flexible and no-credit-check loans to thousands of Australians over the last decade.
  • Sunshine Short Term Loans is a registered member of the National Credit Providers’ Association. The company is based in Surfers’ Paradise, Queensland and is best known for their instant loan application reviews.
  • Ferratum Australia, owned and operated by theFerratum Group, is another popular direct lender. Ferratum Group presently operates in over 20 countries around the world as a ‘mobile loan provider’. Ferratum Group has recently managed to receive a banking license in Australia, making their lending arm all the more safe and reliable to engage with.